Brand Identity | WEb DESIGN & Development | Art Direction | PRINT & CUSTOM SIGNAGE
How do you promote a collective community artwork, and continue to encourage community participation after its installation? Throughout 2021, Philadelphia Poet Laureate and LCSW, Trapeta B. Mayson, held poetry workshops residents of the Kensington neighborhood in Philadelphia. These workshops used poetry as a tool for sharing, listening, and reflection about community and daily life. The participants’ poems were then combined into group poem. This collective poem was transformed into a neon sign and lifted to the rooftop of 2400 Kensington Avenue to serve as a beacon of strength, hope, and healing for the residents of Kensington.
I crafted a cohesive identity that spanned across digital, print, and environmental touch points. This included a logo and visual identity, a microsite for the project, posters, custom graphics for the outdoor submission box, art direction for the project reel, and the design and layout of the neon sign itself. Documentation by WeFilmPhilly.
The website for this project was featured on Typewolf as the Site of the Day.
- Mural Arts Philadelphia
- Design & Art Direction
- Ryan Strand Greenberg: Curator
- Trapeta B. Mayson: Lead Artist
- Sky Neon: Sign Fabrication