Chloris & Prase

Brand Identity |  Art Direction  

Chloris & Prase is plant and lifestyle small business located in Philadelphia. Owner and Creative Director, Ciera Parish, creates an atmosphere of wonder inside her store filled with lush plants, as well as carefully curated home goods and accessories.

One of the hallmark features of the store are the large disco balls that reflect light that glimmers throughout the space from the bright skylights covering the ceiling. The logo is a play off of the sparkle of the disco ball and the sense of delight and magic that can be found inside the shop.

This project is in progress. Website and other collateral forthcoming.